The Jerusalem Arab Chamber of Commerce and Industry (JACCI) has undertaken a strategic planning process during mid-2017 in order to hone and develop its strategic direction for the coming four years. Three main themes were covered in order to develop this plan, delineated by the questions: Where are we now? Where are we going? How will we get there? This strategic plan has been created through a participatory process in which a diverse array of stakeholders participated in numerous planning activities, including a SWOT analysis (strengths, weaknesses, opportunities, threats), individual interviews with the hired external consultant, planning sessions and review of draft versions of the plan.